Top Startup Trends to Keep an Eye Out for in 2022

2021 has seen several startups take off despite the pandemic and lockdowns. India is becoming a thriving space for startups. It is estimated to be the home for more than a hundred unicorns (companies valued over $1 billion). Despite the global pandemic, several startups in India managed to launch their IPOs in 2021, like Ola cabs and Nykaa.

We are curating 4 top startup trends that will grow in 2022 and beyond. We have considered the performance of the sectors in the past year and their potential to grow in the coming years while selecting the top startup trends.

Whether you want to invest in startups or start your own business, this article is a great place to begin your research. Of course, some sectors have already received traction in the past years. But you can always make a difference with your innovation.

What Do You Need To Grow?

• An innovative idea and a team of hardworking men can give your dream wings.
• Cloud computing software is the primary infrastructure you should invest in when starting.
• Collaboration with global corporations will go a long way to advance your innovations and build a foothold in foreign lands too.
• Group health insurance is no more for big corporations. Healthcare insurance is a preliminary requisite to attract and retain talent in your startup. Plum has revolutionised group health insurance with hassle-free claims; your employees can claim group health insurance claims from WhatsApp. They offer group health insurance at affordable prices, including maternity and Covid-19 claims, pre-existing diseases from day 1, and a holistic health insurance cover that takes care of health checkups, mental wellness, and much more.

Top Startup Trends

1.     Cybersecurity

The cybersecurity trend of startups has been noticed and put forth by Gartner. The cybersecurity industry is booming, thanks to this digital era. There is a vast potential to develop and innovate in this space.

There is scope to tap into the uncharted cybersecurity domain by exploring avenues of detection, analytics, and other software. Social media and internet users are more than ever, and they are only growing by the day. In such times, traditional tools and software fail to deliver the needed privacy and security.

Cybersecurity needs to have a ‘mesh architecture’ (CSMA) to manage your security in this digital age. CSMA gives comprehensive protection to protect your assets regardless of location. According to Gartner, organisations that adopt CSMA to integrate security tools will reduce the financial impact related to security mishaps by 90%. So, this trend will be on the rise for the next year and several years to come.

2.     Cloud Computing

Cloud computing outdid all other sectors among technology-led startups in 2020 and 2021. It is the primary infrastructure for people working from home. Cloud computing software will remain in demand in 2022 and beyond. Cloud computing services make operations more efficient and easier to control. Companies need to shift towards cloud-native platforms (CNPs) to deliver digital capabilities to learn their full potential.

VCs will look for investment opportunities in B2B tech startups that work for cloud solutions. According to the Indian SaaS Report of 2021, Indian SaaS companies will touch $30 billion in revenue by 2025.

3.     Biotech

Biotech startups are valued at 299 billion dollars which will continue to grow in the coming years. Biotech startups combine the best of both worlds. They implement biotic processes of using living organisms to create products and services with huge business potential. New drugs and treatments are making breakthroughs in the industry of healthcare.

DNA analysis is making the biotech industry wide-streamed and advanced. For example, DNA Nudge provides a cheek swab DNA test, which recommends nutrition based on your DNA analysis. The beauty industry is also implementing biotechnology to offer the best products for the audience. Biotech is the future of the biology industry; although an expert is required to succeed in this industry, the potential is enormous.

4.     Low Code Startups

Low-code means developing websites and mobile applications using drag and drop tools rather than programming languages and coding. These startups assist you in creating and designing custom apps and websites for your business with minimal coding and offer tools for non-programmers.

You don’t need to be an expert in coding to launch your websites. Anyone with zero coding experience can develop apps and websites today. These startups also make the process of building apps super easy and fast. Several startups are coming up along this trend and are becoming a sweet spot for VCs to invest. For example, Webflow, a no-code platform, has raised 249 billion dollars.

Summing Up

2022 will be a successful year in terms of startups and innovations. Startups in India are changing the game of startups worldwide by bringing in cutting-edge solutions to make our lives simpler and better.

This article has covered the top 4 startup trends to keep an eye out for in 2022. If you are interested in investing in startups or launching your startup, this article should guide you to choose your niche. Employees are the pillars of any startup, and taking care of them should be one of your top priorities. Know more about Plum Medical Insurance offers employee health insurance starting at Rs. 999/year. Avail the over now!